
Miss Maud customers again predict flavour of Western Australia’s voting intentions.
In what has been a truly stimulating ‘community conversation’ with more than 33,000 Miss Maud customers having their say on the 2007 Federal Election, the Miss Maud Coffee Bean Poll has once again emerged as an accurate pre-election indicator of the voting intentions people in Western Australia.
The community conversation saw 33,179 beans cast by loyal Miss Maud customers in the lead up to the Federal Election, with the results announced at an Official Results Party hosted by the Morning Tea Party of WA (MTPWA) on Friday 23rd November, the day before Australia went to the polls.
And while the major pollsters indicated the possibility of a very close result nation-wide, the Miss Maud Coffee Bean Poll once again showed that allowing people to “have their say in a relaxed way” is an effective way of gauging public opinion on the issues of the day.
In spite of the ALP claiming an historic victory across Australia, it was a very different story in Western Australia with the Liberal party winning 46% of the popular vote (Miss Maud Coffee Bean Poll prediction 42%) and Labor taking just 37% (Miss Maud Coffee Bean Poll prediction 36%). The Coffee Bean Poll also indicated the strong support for the greens which was shown on election day..
>Miss Maud said the results reinforced the value of encouraging people to come together to discuss the issues of the day so their thoughts and opinions could percolate in a relaxed environment.
“It’s wonderful to see so many Miss Maud customers embrace our Coffee Bean Poll concept once again,” she said.
“The accuracy of WA’s sentiment is interesting, but the poll is really aimed at offering a treat to customers, encouraging them to feel involved in community life and to recognise that their opinion really matters.”
“It’s a fun way for customers to have their say and with 70 languages now spoken in Western Australia, it provides an easy way for Miss Maud customers to communicate with each other.”
The results were presented on a giant chocolate torte created by the Miss Maud bakehouse team, with the massive 500-piece cake then shared between various charities including St Bartholomew’s House and the Parkerville Children’s Home.
The Coffee Bean Poll’s final brew predicted:
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Liberal
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42.0%
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Labor
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36.0%
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Greens
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10.6%
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Democrats
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3.4%
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National
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2.8%
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Other
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5.2%
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The Morning Tea Party of WA – Too many beans to count!
Miss Maud would like to express her sincere thanks to the many customers, MTPWA supporters and others who have participated in this great Western Australian ‘community conversation’.

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